Digital marketing assets are essentially digital files that can be used to promote a business and drive revenue.

Online marketing can be a whole different world to someone that doesn't spend as much online as the average Gen-Z candidate. People that grew up in the brick and mortar age, may get mislead into thinking that print marketing is still relevant but times have evolved, and you have to learn how to get creative in the digital space to really make your business stand out.

Marketing assets come in several different shapes, sizes and formats:

• Visuals

• Videos

• Images

• Blogs

• Articles

The definition of an asset is known as a useful or valuable thing that can provide future economic value to a business.

The Importance of Digital Marketing Assets:

I would say that something becomes a marketing asset once it does one or all of these five things:

• Builds Brand Awareness: It should enhance visibility and recognition of the business or its products/services.

• Engages the Audience: It should capture and maintain the interest of the target audience, fostering a connection.

• Generates Leads: It should attract potential customers and encourage them to provide contact information.

• Drives Conversions: It should ultimately persuade customers to take a desired action, such as making a purchase or signing up for a service.

• Provides Measurable ROI: It should deliver quantifiable results that justify the investment in its creation and distribution.

As you can see, these assets are the backbone of modern marketing, helping businesses build brand awareness, engage audiences, and ultimately, convert leads into customers.

Types of Digital Marketing Assets

Digital marketing assets encompass a wide range of content formats, including:

• Visuals:

  Yes, some people will judge you by the cover, whether you like it or not. People are attracted to businesses that are unique and appealing to the eye, so it is important to have well designed images, videos, and animations incorporated in your business. Just like when you walk into a luxury store and start to become attracted to each product, your digital marketplace needs to be visually appealing so people can become attracted to whatever you are offering.

  Visuals can include:

  • Images (product photos, lifestyle shots, infographics)

  • Videos (explainer videos, product demos, testimonials)

  • GIFs and animations

• Written Content:

  Informational content is your chance as a business owner to educate your audience. Whenever your audience takes your advice and receives good results, they start to associate you with those results, and begin to trust you and like you. People purchase items from people that they know, like and trust.

  • Blog posts

  • Articles

  • eBooks

  • White-papers

  • Case studies

  • Social media posts

• Interactive Content:

  Interactive content can opt people into participating in your funnels, giveaways, or databases. They are a stress free, enjoyable way for people to be sold to without feeling like they are being sold to. Most people who opt into these are searching for the solution to a problem or seeking a specific type of information, so it is overall an enjoyable journey to get them to where they want to be.

  • Quizzes

  • Webinars

  • Online courses

• Audio:

  Same as informational educational content just in a different format. This can be used to target busy individuals or individuals who want to intake information passively in their free time. Some people like to read educational content, some people like to listen to educational content. You should always pair writing content with your audio content so you can reach bigger and more diverse audiences that you otherwise would have never come across.

  Some examples:

  • Podcasts

  • Music

• Data:

  Doing your due diligence and having access to information that no one else has, gives you so much leverage in your industry, so prioritizing actually using this stuff as marketing materials can impress and intrigue your audience in so many ways.

  • Customer data

  • Market research

  • Analytics.

To maximize the impact of your digital marketing assets, consider these best practices:

• Quality over Quantity: Focus on creating high-quality assets that resonate with your target audience.

• Consistency: Maintain a consistent brand voice, style, and messaging across all assets.

• Optimization: Optimize assets for search engines and social media platforms.

• Organization: Implement a system for storing and managing your assets efficiently.

• Analytics: Track the performance of your assets to inform future campaigns.

By understanding the different types of digital marketing assets and their importance, businesses can create effective campaigns that drive results.

If you would like to partner with us for these done for you marketing assets, fill out a form on -> www.meveagency.com